As the Founder of Socolo, I enjoy seeing countless creatives find joy in our products. Since starting Socolo, I have felt the immense pressure to align with the "clean girl" aesthetic—clean design, aspirationally having your shit together, and a focus on immaculate organisation.
But today, I say f**k that.
🔥 Why Change? 🤔
What we've come to realise is that ‘clean girl’ aesthetic is not an attainable lifestyle for most; it feels stifling and limited, and it's yet another mask for those of us who are neurodivergent or have been told to hide our wild side.
At every market Socolo attends, I hear people talking about how they love nice stationery but are too scared to “mess up” their notebooks with half-formed ideas and messy writing. The “clean girl” aesthetic reinforces this fear. It tells people it is better to keep your things present than experience the joy of using them.
The fact of the matter is creativity isn't neat and tidy. It's chaotic. It's messy.
And more often than not, it's a whirlwind of colours, emotions, and ideas that can't be confined to a preset mould.
Our mission at Socolo has always been to inspire, to provoke, and to facilitate creative expression, to celebrate individualism. It's time for Socolo to mirror the chaotic, yet beautiful process that creativity truly is.
🌈 What's New?🌈
Expect to see products that capture the full spectrum of creative moods—wild patterns, vibrant hues, mixed materials, and even items specifically designed to get messy. We aim to be inclusive of all types of creatives—whether you're a doodler, a scribbler, a planner, a dreamer, or a disruptor, there's something for you.
🚀 The Journey Ahead 🌟
We’re all about colouring outside of the lines and pushing the envelope; it's necessary for growth. I invite you to join us on this new journey as we redefine what it means to be a stationery brand in the 21st century.
As always, thank you for being a part of the Socolo family. Here's to the chaotic, messy, wonderful road ahead!
Founding Director, Socolo Ltd.